It all began with an idea.

At Mystic Moth, we set out to create a brand that blends smart and urban fashion with a strong commitment to sustainability.

To guide our product development, we focus on the following key principles.

  • Use of sustainable fabrics wherever possible

  • Prioritise long-lasting, durable materials that wear well over time

  • Continuously improve our range to meet higher sustainability standards

    Most of our products already align with these values, and we're committed to increasing that number as we grow. Sustainability is a journey, and we’re proud to be moving in the right direction.

  • Sustainability is important to Mystic Moth. We’re getting better every step of the way while providing you with the quality products you deserve.

    It’s no secret that the apparel industry has a sustainability problem.

    We all know about the big apparel conglomerates that stockpile thousands of new items every week, adding to the growing problem of overproduction.

    To paint the picture, a shocking 21% of produced textiles are estimated to remain unsold. Needless to say, the end-of-life journey for the leftover stock is most often unknown.

  • Each product in our catalog is made on-demand—once you place an order, we produce it specifically for you.

    This allows us to avoid overproduction and textile waste, and we’re continuously working toward more sustainable production.

    Social media product promo

    Did you know that each of our [your product here] is made just for you?

    We only make [theproduct] when we receive your order, avoiding textile waste.

    So forget about mass-produced clothing, and let us create your one-of-a-kind quality piece!

  • Information about direct-to-garment printing

    Note:

    This technique is typically used for products with high cotton fabric content, like

    t-shirts, hoodies, tote bags, etc.

    Our clothing designs are fulfilled using various techniques.

    Many of our products are printed using the direct-to-garment (DTG) technique, where ink is first sprayed directly onto the garment and then absorbed into the fabric.

    It’s like printing on paper but on clothing.

    We use Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, which lowers our carbon footprint.

  • Note:

    This information applies to our in-house facilities. Products that are fulfilled in our partner

    facilities might be packaged differently.

    At [your store name], all apparel products are packed in post-consumer recycled (PCR) plastic

    mailers. The amount of PCR in the packaging will differ depending on where your order gets

    printed, but it’s a minimum of 70% for both the outside (white or grey) poly mailer bags and the

    inside (clear) bags used in multi-item shipments.

    PCR packaging is made from everyday items like used plastic bags and bottles. This material

    protects your items just as well as regular plastic bags. However, choosing PCR over first-use

    plastics reduces the environmental impact plastic has on our plane